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Why On-line Marketing of Touristic Service Providers Never Fulfilled its Expectations

Author(s): 
Ioannis Stavrakantonakis, Zaenal Akbar, Anna Fensel, Dieter Fensel, Jose Garcia, Birgit Juen, Nelia Lasierra, Ioan Toma, Serge Tymaniuk
Publishing Date:
06
2014
Note: 
http://oc.sti2.at/results/white-papers/why-direct-marketing

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