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Booking and Yield Management
Lecture
Abstract
The students will learn about booking systems, direct booking, multi-channel booking, yield management, value management. A few mathematical foundations will be introduced, as well as use them in practice. Presentation, collaborative work and scientific writing skills of students are to be enhanced.
Lecture and exercise. Students will be assigned exercises for every covered topics either in groups or individually and they will be evaluated based on the progress of their assigned exercises.
Slides
| Lecture | Slides | Handouts | Proseminar | Video | |
| 1. | Landeck day 1 | ppt | KPIs.xlsx KPIs.pdf HighLowDemand | ||
| 2. | Landeck day 2 | ppt | Forecasting Overbooking | ||
| 3. | Landeck day 3 | Der verrückte Hotelier | |||
| 4. | Landeck day 4 | ppt | |||
| 5. | Landeck day 5 |
Attachments
Literature
Talluri, K., van Ryzin, G. (2004). The Theory and Practice of Revenue Management, Springer-Verlag US.
van Ryzin, G., Talluri, K. (2005). An Introduction to Revenue Management. In INFORMS Tutorials in Operations Research, 142-194.
Netessine, S., Shumsky, R. (2002). Introduction to the Theory and Practice of Yield Management. INFORMS Transactions on Education 3(1):34-44.